Blog | Means Advisor
14Feb 2020

Change the business platform to accelerate your glided business

Digital business platform is the application of digital technologies to business models to commence new differentiating business capabilities. In the future, all business strategy will be digital approach.

Digital business platform focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes. This usually includes changes to business models, as new technology makes it possible for innovative companies to provide services that weren’t previously possible.

Today, technology has integrated with business to become something more than hardware or software. As digital technology becomes more pervasive and companies move further in the journey of digital transformation, digital strategy and business strategy will be the same thing. For now, it is still useful to use the term “digital strategy” to focus the effort behind digital initiatives.

It’s important to remember that Digital business platform is both a concept and a thing that is, a digital business plat form should eventually lead to the creation of a concrete plan or roadmap. While you can keep changing the specific tactics you’ve decided to pursue, there should also be a clear commitment to your understanding of what digital means for your company.

As an example, say your digital strategy (ultimate goal) is to monetize basic productivity software that your business has already developed and uses internally. At first, you lay out a strategy (plan) to package it as a mobile app and sell it to individual users. Later, you realize that it has more value if you sell it to businesses to incorporate into their own mobile apps. Your strategy (ultimate goal) didn’t change, but your strategy (plan) did. Changing the guiding idea of your digital strategy should amount to a big shift or reorientation for your company, but ideally, the concrete steps will be flexible enough to allow you to pivot as needed.

Digital business platform, on the other hand, focuses on technology, not culture, is most relevant to changes in business models, and uses technology to create the capabilities a company needs to become a digital business. Setting down a strategy is a key component of the transformation process, and ensures that technology is being implemented in a way that supports the business objectives.

If you have a business, multiple digitalization options may have already occurred to you. And even if you know that a digital transformation is necessary to increase productivity and to avoid lagging behind the competitors and this presence is the focus of their digital strategy, and they have even shifted their business from traditional forms to online commerce, with all that that entails. Another way to increase sales, loyalty and customer loyalty, but it also entails new responsibilities. And that is why providing service to all these new channels of communication requires doing things well.

The digital transformation involves placing the customer at the centre of the business, and while this involves work and responsibility, it also offers significant advantages. The proximity to the customer implies this responsibility. At the same time, every day we have new technological means at our fingertips that offer new options to improve the customer experience. It is true that sometimes it will cost effort and an economic investment, but by acting wisely the result will be the progress of service and company.

Think a moment and form a digital business platform to change the route.

We, Means Advisor, help you to form a digital business platform to accelerate your business growth or dream.